How Does New Media Differ from Pop Art

By Nidhi Nangia. May 2, 2017
How Does New Media Differ from Pop Art

With new advancements in technology and the changing times, the definition of art has changed a lot over the last few years as well. Starting during the 1950s, pop art started using advertising and ordinary cultural objects to interpret abstract expressionism. Campbell’s Soup Cans by Andy Warhol are the perfect example of pop art. But with time, pop artists also started using computers and other technological tools to create their artwork and spread them among the masses. New media refers to digital devices and Internet accessibility, which make an artist’s work more realistic and impressive. Over time, new media has successfully penetrated into pop art, thus creating a new genre of art, termed as new media art. But still, there are differences between new media and pop art that need to be understood by art lovers. Read this oneHOWTO article to find out how does new media differ from pop art.

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Difference in what pop art and new media exactly are?

Pop Art is a movement of art that began during the 1950s. Some of the earliest pop artists were Larry Rivers, Jasper Johns, Robert Rauschenberg, Richard Hamilton and Eduardo Paolozzi. It brought a change in the fine art of that time, including imagery from news and advertising material. It uses popular elements in culture and strikes an irony to them. It also emphasizes an artist’s capability to reproduce an existing imagery and render it effectively. On the other hand, new media refers to any content available through technological means, like e-newspapers, video games, online blogs, social media platforms etc. With new media elements, people across the globe can have discussions on particular topics, converse and connect with each other. Most of the times, new media is digital and often has the capability to be networked, manipulated and compressed. As compared to elements of old media like TV, newspaper and radio, new media includes video games, websites, Internet, virtual reality, CDs, DVDs, 3D models etc.

Difference in the emergence of pop art and new media

Pop art emerged near the 1950s as a response to society and culture by artists. It used mundane elements, irony, parody and impersonality to express abstract art. Pop culture was welcomed as a powerful symbolic device that affected entire life patterns and improved society. Pop art was satirical, destructive and anarchic, and in a form, it was an affirmation of mass culture artifacts. In contrast to this, new media started being introduced in pop art during the late 1960s. Some computer experts with an artistic mind used computers to create artistic expressions, such as Vera Molnar and Manfred Mohr.

How Does New Media Differ from Pop Art - Difference in the emergence of pop art and new media

Difference in the purpose of pop art and new media

The main aim of pop art is to expose commercial culture and use its power to embrace and criticize popular culture. On the contrary, artists using new media can employ purposelessness and absurdity in their art work. Artists can use elements of new media to produce astonishing effects, which may or may not convey a meaning or engage people. Art work created with new media can be aimed at aesthetic purposes only, and may not have any influence on the culture and society. On the other hand, pop art uses elements of contemporary culture to make an influence and bring a difference.

The future of pop art and new media

While pop art is seldom seen in today’s art pieces and contemporary art has successfully replaced it with its expressionism and influence, new media is an ever developing field that has still to progress a lot. While new media has moved along with the changing times, it will continue to do so in future as well. New advancements will always be made, and artists will always use them to make influential changes in their artwork. So, this is where the major difference between pop art and new media lies. Pop art is the thing of the past, while new media is always developing in its own terms.

How Does New Media Differ from Pop Art - The future of pop art and new media

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